Entertainment is a general, broad and variable concept. Different categories of people perceive entertainment differently, but in today's reality, companies that can convince consumers have a huge advantage. They often dictate their desires and create a kind of trend not only in terms of entertainment. Due to the huge competition in the market, it is becoming more and more difficult to convince the customer to choose you. Event management is one of the important components of the marketing strategy that works to gain the favor of the target audience. It is the best way to implement projects and present them in the best light. Event management allows to get the maximum effect by analyzing the needs and characteristics of the target audience. Advertising, on the other hand, is a common method of attracting the attention of the audience. It is a paid, one-way communication with a predetermined sponsor. Advertising is an integral part of modern life.